Wednesday, June 12, 2013
Dallas company Sweet Ballz wants to fight testicular cancer with, yup, cake balls
You can find Sweet Ballz at 7-Eleven.
A new cake ball brand, Dallas-based Sweet Ballz, wants to save 20,000 balls (or 10,000 men).
No, really. June is Men’s Cancer Awareness Month, and the Testicular Cancer Awareness Foundation (TCAF) predicts 10,000 men will be diagnosed with the cancer this year.
Sweet Ballz will donate $1 to TCAF for everyone that purchases Sweet Ballz and Tweets or Instagrams with the hashtag #20kBallz. The donations will apparently further TCAF’s efforts to challenge men to know the symptoms and detect cancer early. (TCAF suggests monthly self-examinations.)
You can find Sweet Ballz at 7-Eleven for $1.99-2.29 per box of four, depending on the location. They come in red velvet, chocolate, and cookies n’ cream.
The co-founders of Sweet Ballz had been making the cake balls for years for friends and family. After a friend suggested selling the cake balls to retailers, they experimented for months with how to mass-produce and package them. Sweet Ballz launched in March 2013 and is now sold in more than 4,000 7-Elevens across the country.