Wednesday, June 19, 2013 , Updated 12:00 p.m., July 11, 2013
Erykah Badu headlines free July 26 concert in Dallas — if you can get in
Larry g(EE) and Dustin Cavazos will handpick social media gurus worthy of a ticket.
DALLAS Red Bull’s new campaign slogan should be, “It gives you beats.”
Tuesday, the energy drink company announced a Dallas date for its Red Bull Sound Select series, which is a grassroots-like effort to promote live music on the local level. Erykah Badu, Larry g(EE), and Dustin Cavazos are on the July 26 bill at Prophet Bar, notably a free show. But don’t go running to claim your tickets just yet — you’re going to have to earn them.
Social media is an integral part of the Red Bull Sound Select series. If you have any intention of making the show, you’re going to have to be one of the “most enthusiastic” marketers, according to Tom Biro, press rep for Red Bull Sound Select. About 1,200 tickets will be available.
The Dallas-area artists playing that evening will be tracking posts with the #SoundSelect hashtag, external links, and keyword mentions on Twitter, Instagram, and Facebook before handpicking the fans that generate the most buzz to attend. You can listen to tunes from Larry g(EE) and Dustin Cavazos on the Sound Selects website for additional brownie points.
First things first, though: Connect/register with Red Bull Sound Selects and get your name on the “I want these freaking tickets” list on the Dallas event page. (Just joshing: It really says "request a ticket.") Then put on your promo pants on and get to work. The participation cut-off is July 12, and ticket winners will be alerted shortly thereafter, so as to claim their ticket by July 16.
Tickets will not be available for purchase at the door. I repeat, there is no other way to get into this show than by following the aforementioned rules. So get after it, freeloaders. This one is all on you!
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