Sundance Square’s AMC Palace 9 plans upgrades, healthy menu

There won't be a bad seat in the house.

Posted by Flickr user Paul Lowry

Renovations at the AMC Palace 9 in Sundance Square seek to turn it into what the company is calling a "destination theatre."

FORT WORTH — With new hot-spots continuously cropping up in Fort Worth’s West 7th and Downtown neighborhoods, it’s safe to say that the city is experiencing a bit of a nightlife renaissance. This summer, the AMC Palace 9 in Sundance Square plans to up the ante with renovations worthy of a “destination theatre.”

What exactly does that mean?

“It’s going to be a location that people will go out of their way for. We’re not just repainting and putting in new carpet – though we are doing those things. We’re expecting a tremendous response and believe people will be so excited they’ll tell all their friends,” said AMC’s media contact Ryan Noonan.

Among the most “buzz worthy” topics planned in the renovations are Coca-Cola Freestyle machines, which according to the press release, offers “more than 120 drink options.” Did somebody say suicide?

Noonan, however, said that the coolest feature will be new plush power recliners with footrests. The renovations will be similar to those at the dine-in AMC in Grapevine, and are in line with updates that the company is rolling out across the country.

Unlike the Grapevine location, however, the AMC Palace 9 will not feature full meals, but it will implement the company’s “better-for-you” options such as assorted nuts, dried fruit, and granola crunch, as well as meat, cheese, and cracker combos, and even gluten-free items like chocolate brownies.

“Clearly popcorn is still our biggest seller,” Noonan said. “But, we want everyone to feel like there’s a choice that works for them.”

AMC is also exploring the possibility of adding alcohol with a bar and lounge section, but plans have not been made for that at this time. The theater will remain open during renovations, which are projected to be completed in late summer 2013.