Friday, November 1, 2013
New video says “40,000 people live in downtown Dallas”
Not even close.
By all accounts, there are some 8,000 residents living in downtown Dallas — a ginormous uptick from the 200 pioneers who had set up shop in the Central Business District just 13 years ago. So where oh where did the Dallas Convention and Visitors Bureau get that 40,000 number that pops up in its latest promotional video, which officially premiered at this morning’s annual meeting?
Bre Peterson, the DCVB’s public relations project manager, wasn’t sure when we asked; she’s looking into it. But, turns out, that number comes from Downtown Dallas Inc., and isn’t meant to reflect just those living in the Central Business District. Yes, there are 8,000 living in the urban core, as it were. But DDI says 40,000 folks are spread across its 15 districts, which spread all the way from Uptown to the South Side and the Design District to Deep Ellum.
The video’s below. I like it. But at around the two-minute mark, it makes me … thirsty.
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