Wednesday, November 6, 2013
Shiner releases Belgian White Wing to replace Hefeweizen indefinitely
The beer will be offered year-round.
After 104 years at the brew kettle, Spoetzl Brewery in Shiner, Texas is becoming more inventive by the day. The brewery's latest creation is an "odd bird."
Shiner White Wing officially went on sale in Texas November 5 and is a Belgian-style wheat ale, known as a witbier, brewed with orange peel and coriander. Brewers used authentic Belgian yeast to shape the flavor, as well as barley and wheat malts, and Saaz hops.
Shiner White Wing is replacing the Shiner Hefewiezen indefinitely as a year-round offering. The beer is available in 12-ounce bottles.
Despite the brewery's more than 100-year history, White Wing is only the second Belgian-style ale Spoetzl has ever produced, according to Eric Webber, PR and social media director for Shiner Beers. The first was FM 966 farmhouse ale released earlier this year. Webber attributed Shiner's experimentation to the booming craft beer scene not only in Texas, but nationwide.
"Drinkers now are wanting more variety, and their palates are getting more sophisticated," Webber said.
Shiner is currently running a social media marketing campaign called “Tag and Release” that invites hopheads to tag photos of the new beer with a hashtag for #ShinerWhiteWing and the location where they find it. You can view the photos here.
Shiner is also the largest craft beer participant and sponsor for Fun Fun Fun Fest this weekend in Austin. White Wing will be available there, along with seven other Shiner beers.