Monday, November 18, 2013
Rahr & Sons will begin distributing canned beer in January 2014
The brewery is also debuting a new recipe that will be available exclusively in cans.
FORT WORTH Rahr & Sons Brewing Co. may be one of the older breweries in North Texas, at nine years in business. But on the heels of its anniversary this month, the brew house announced it’s following a trend fresh to the area: craft beer in a can.
Beginning in January, Rahr & Sons will distribute its flagship blonde lager in 12-packs of 12-ouce cans. Alongside the aluminum launch, Rahr will debut a new recipe – a yet-to-be-named American pale ale that will be available exclusively in cans. Rahr & Sons will only carry these two varieties in cans at the time of the initial launch.
“There are certain consumers who look for quality beer in cans, and they’ve had to look elsewhere until now,” said head brewer Craig Mycoskie in a press release.
Back in March, when Martin House Brewing Co. told Pegasus News about its plan to distribute in cans instead of bottles, the production style had yet to gain traction. Since then, however, other local brands such as Armadillo Ale Works have followed suit and in October, Denton hosted the very first craft-in-a-can beer festival, aptly named Canned.
Cans have been praised by the brewing community for several reasons. Firstly, they are completely sealed from light, which helps the beer maintain full flavor. Cans are also easier and less costly to transport than bottles and kegs. And they are more eco-friendly.
We’ll tell you more about Rahr’s new American pale ale when details surface. In the meantime, check out the brewery’s new collaborative salsa featuring its Ugly Pug black lager.Follow @tineywristwatch