Thursday, October 17, 2013
Faith-based movie will premiere in Plano based on social media demand
Carrollton native Cherami Leigh also stars in the film, entitled Beyond the Farthest Star.
PLANO Dallas-area residents will have a chance to be the first to preview a faith-based film shot locally and starring big names from the Lone Star State Friday night, as Cinemark West Plano will show a preliminary screening of Beyond the Farthest Star, a film confronting the hardships of growing up and raising a family.
Written and directed by Andrew Librizzi, Star is rated PG-13 and features Renee O'Connor (Xena, Ark, Boogeyman 2), Todd Terry (Breaking Bad, Arlington Road) and Barry Corbin (No Country for Old Men, Anger Management).
"This is a film about a broken family falling apart at the seams. Everyone has disfunction in their family, nobody is perfect," Producer Benjamin Dane said. "From the moment the film begins you take this journey with this family. It's a very rough ride but a very thrilling ride."
The lead role, however, belongs to Farmers Branch/Carrollton native Cherami Leigh. Leigh, who is known mostly for her work in voice-overs and anime, delivers a break-out performance as Anne Wells, the disturbed teenage daughter of Pastor Adam (Terry) and Maureen (O'Connor) Wells.
Having been in the acting business since she was 6, Leigh was excited to come back home for a role she said most people can relate to in some way or another.
"She's having a hard time because she's trying to understand everything going on with life and she feels like she doesn't have a grasp on her purpose and what she's supposed to be doing on this earth," said Leigh, 25. "Her parents, because they don't know the right thing to say, don't say anything at all, which is a very dangerous thing to do. Anne is left floundering trying to figure it out on her own."
Besides being the latest production by Dallas-based company, Pathlight Entertainment, the film is also known for its utilization of interactive social media tools that ultimately led to a premier in Plano. By taking advantage of a new form of theatrical release by using seatzy.com, producers were able to use a "crowd-sourcing" model, allowing users to reserve tickets online months in advance of opening. This method secures the theater opening weekend, allowing the film to pick up an audience once in cinemas. Users can also start a campaign to bring Star to their local theater through Seatzy. If reservations do not reach the goal, the theater isn't funded, the film doesn't play and fans aren't charged.
In the end, Plano residents helped create the largest demand to see this movie in theaters.
"Everything about this film is independent and outside-the-box. The Seatzy platform was the logical next step. It gives our fans, who set a premium on story and faith-based inspiration, the ability to decide where the film will play," Librizzi said. "Based on early test screenings, we are eager to release this story of redemption into their hands."
Pegasus News Content partner - Star Local News