Thursday, September 12, 2013
New grocery store in McKinney “Sprouts” up
The store, opening September 18, carries more than 4,000 natural and organic products.
MCKINNEY As organic, health-conscious stores make their way into the Dallas-Fort Worth area, McKinney welcomes a new grocer to the neighborhood. Sprout's Farmers Market is scheduled to open its doors at 7 a.m. September 18 at 9241 Virginia Parkway.
The store will rival other natural-food retailers with its four cornerstones of health, selection, value and service, said Lauren Rosenblum, Sprouts spokeswoman.
"The value is apparent in the fact that we make healthy eating affordable - that's our mission," Rosenblum said. "That's what separates us from our competitors and gives us that broad appeal that no other natural foods retailer can match."
The new, 26,043-square-foot store is opening with a bang; the public is invited to its ribbon-cutting to sample muffins and coffee. Every 15th customer will receive a coupon book with more than $30 in savings, and a reusable tote. There will be $1 deals throughout the store.
"We are excited to give McKinney residents the opportunity to achieve healthy living for less," Rosenblum said. "Sprouts was created to make healthy eating easy, understandable, and most importantly, affordable."
The store carries more than 4,000 natural and organic products including meal components, natural sodas and beverages, snacks and snack bars, baking goods, baby, pet and household items, and earth-friendly cleaning products. More than 2,000 gluten-free items can be found on the shelves and in Sprouts-branded products, which do not include artificial flavors, colors or preservatives.
"Sprouts has a unique way of making healthy foods feel unintimidating and affordable," Rosenblum said. "We place our food in field bins, barrels and wooden crates, and utilize natural light to brighten the stores. When you couple that with the high-quality natural and organic products at attractive prices throughout the store, you see what we mean by healthy living for less."
In addition to opening day festivities, Sprouts will be hosting promotional events throughout the year, including the Vitamin Extravaganza, Gluten-Free Jubilee, Frozen Frenzy, and Sprouts Brand Sale.
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