Tuesday, September 24, 2013
Billboard in Royse City features porn star, suggests women become sugar babies
The chief marketing officer believes there are plenty of sugar daddies in the Dallas area.
ROYSE CITY On eastbound Interstate 30 near Royse City, an eye-catching billboard reads "Get out of Prostitution! Be a Sugar Baby!" The billboard went up over the weekend and is an advertisement for ArrangementFinders.com, a Toronto-based company that touts "mutually beneficial arrangements" online.
The billboard features Bree Olson, star of hundreds of pornographic films and former "goddess" (girlfriend) of Charlie Sheen who is now the face of Arrangement Finders. The company has turned heads in more than a dozen cities with billboards like "Thou shalt
not commit adultery" in Philadelphia, the company's first, in early 2013.
The billboard in Royse City is "definitely catching everybody's eye," said David Ross, owner of Classic Chevy's, which is down the street on I-30. The billboard is visible from the front yard of his shop. "It doesn't necessarily offend me," he said, "but I don't really see where it belongs up for everybody to see. The 'get out of prostitution' sentence is fine, if it's something positive for people. But then below it, 'be a sugar baby' -- that's just, to me, another term for [prostitution]."
On Arrangement Finders, women sign up for free and men pay $49-$79 per month. They pay to "communicate with these women," said Chief Marketing Officer AJ Perkins, and the website offers a free platform for them to privately converse. Perkins cited 2 million members and said the website caters both to single and married men, both "looking for an arrangement." Men generally pay for things like gifts, or a bill, or help with a loan, Perkins said.
"It's about the relationships that people don't talk about," Perkins said.
He explained female subscribers in two ways: College students ages 21 to 28; and single moms ages 21 to 30. Male subscribers are age 30 and up, "with a sweet spot for 40," Perkins said.
Getting approval for latest billboard in Royse City was a challenge, Perkins said. The Dallas market is the first one to have this specific "sugar baby" billboard, and it will be up in Royse City for four weeks. A company spokesperson said that billboard receives 3.3 million eyeballs per month.
Perkins wants a billboard in Houston next.
"The whole concept of the sugar baby has been around forever," Perkins said. "It's a big topic in Dallas."