Monday, September 30, 2013
Frisco’s new skydiving facility will open in November
An exec at the new company called indoor skydiving a "national sport."
FRISCO Even though it’s billed as a skydiving facility, iFly offers much more than entertainment.
Set to open in November, construction is about 75 percent completed, and company officials spent a few days in Frisco last week to oversee progress and discuss the vision for the newest location.
Stuart Wallock, chief marketing officer for iFly, said it wasn’t one particular thing that made Frisco alluring, but rather a combination of several factors.
“The city itself is a good draw,” he said. “When you look at the population and how young it is, it’s a large audience we are drawing to. Our data shows the two biggest demographics we attract are adults in their 40s and school aged children.”
As of September 16, there are 45,924 students are enrolled in the Frisco ISD, according to its website, which gives iFly a large pool of potential customers to appeal to.
The second thing the company liked about Frisco, Wallock said, was the amount of businesses and other attractions in the area.
The facility has meeting rooms on upper levels that can be rented out for companies to have lunch and presentations at. The air tunnel on the first floor has its advantages to help these meetings.
“It’s a good way to get people going in the morning,” he said. “Nobody likes meetings, but once you get in and fly and have fun, it gets the adrenaline going. We’ve heard this carries over and people have more productive conversations afterward.”
Similar to the latter two, iFly will house sporting events.
“What people don’t realize is indoor skydiving is a national sport,” Wallock said. “There are tournaments held across the country with many teams, and the location in Frisco will definitely be considered in the future for people across the country to come compete in.”
The company is also looking into working with FISD for field trips to help give students at first-hand look at the practival application of physics. A similar agreement is in place at their San Francisco location, and Shelly Jackson, director of sales and marketing, said she has heard nothing but positive feedback from students, teachers, parents and iFly employees.
“It’s great when they come in, you can see their eyes get huge when they first see the wind tunnel,” she said. “It’s great to get them out of the classroom to see how physics works themselves.”
The iFly in Frisco will be the second in Texas. One in Austin opened earlier this year.
For more information on the construction, visit the company’s page for the Frisco location at facebook.com/iFLYDallas.
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