Friday, February 21, 2014
Colorado microbrewery makes Lone Star debut with 26 parties in DFW
If you've never tasted Odell Brewing Co.'s beer, here's your chance.
On February 24, the Lone Star State will welcome a new brewery to the taps. Fort Collins, Colorado-based Odell Brewing Co. begins distributing its craft beer in Texas on Monday, and though the suds are not of local creation, hopheads around Dallas-Fort Worth are buzzing about the news.
Texas will be just the 11th state to carry Odell brew.
According to Amanda Johnson-King, marketing manager for Odell, the launch is unique because the brewery is penetrating multiple markets at one time. Roughly 20 brewers, marketing and production staff will be here for a week’s worth of meet-and-greets in north, central and south Texas. Johnson-King said the expansion was a natural progression five years in the making.
“There’s this symbiotic relationship between Texas and Colorado,” she said. “We want to come in and come in with a bang ‘cause we’re all very excited.”
Craft beer hubs like The Meddlesome Moth in Dallas, The Flying Saucer in Fort Worth and East Side Social Club in Denton, among many others, will host launch parties February 24-28. (See a full list below.) Odell will initially offer five brews on draft, though Johnson-King said the brewery will begin distributing bottles in Texas March 31.
Odell’s five beers are:
- 90 Shilling Ale (5.3% ABV amber ale)
- IPA (7% ABV Americanized India pale ale)
- Cutthroat Porter (5.1% ABV London porter)
- Myrcenary (9.3% ABV double India pale ale)
- Runoff (6.5% ABV red pale ale)
In March, Odell adds one more beer in Texas called Loose Leaf (4.5% American session ale), Johnson-King said.
Odell Brewing Co. has developed a cult following as part of a Fort Collins tourist attraction affectionately known as the “Beer-muda Triangle,” which refers to a drag of independent brewing establishments that includes Odell, New Belgium Brewing Co. and Fort Collins Brewery.
Tait Lifto, "sales sensei" for Denton County’s Rabbit Hole Brewing Co., visited Odell two years ago and was most impressed by the brewery’s stylistic diversity, which he described as “all over the map.” Odell’s expansion not only adds more great options to the local taps, but also verifies the nation’s appetite for craft beer, Lifto added.
“It’s cool to see someone that I’ve respected for many years grow to the size where they can supply a market the size of Texas,” he said.
Odell Brewing Co. launch events in Dallas:
- The Meddlesome Moth — February 24, 5 p.m. with founder Doug Odell
- The Common Table — February 25, 4:30 p.m.
- The Old Monk — February 26, 5 p.m.
- Goodfriend Beer Garden and Burger House — February 26, 5 p.m.
- World of Beer — February 26, 7:30 p.m.
- Idle Rich Pub — February 27, 7 p.m.
- Kelly’s — February 27, 7 p.m.
- Social House — February 27, 8 p.m.
- Blackfriar Pub — February 28, 5 p.m.
Events in Fort Worth:
- The Flying Saucer — February 25, 6:30 p.m.
- The Boiled Owl — February 26, 6 p.m.
- The Bearded Lady — February 26, 7 p.m.
- Zio Carlo Magnolia Brewpub — February 26, 8 p.m.
- Magnolia Motor Lounge — February 27, 6 p.m.
- The Pour House — February 27, 7 p.m.
- Wired Willy’s Taphouse — February 27, 8 p.m.
Events in Denton:
- Lucky Lou’s — February 25, 8 p.m.
- East Side Social Club — February 26, 7 p.m.
- Cool Beans — February 27, 7 p.m.
Events in Plano:
- The Holy Grail Pub — February 24, 6 p.m.
- The Fillmore Pub — February 25, 7 p.m.
- Henry’s Tavern — February 27, 5 p.m.
Events in Arlington:
- World of Beer — February 25, 4-6 p.m.
Events in Addison:
- The Flying Saucer — February 24, 5 p.m.
Events in Garland:
- The Flying Saucer — February 25, 5 p.m.
Events in Frisco:
- The Pub in Frisco — February 25, 6 p.m.