Friday, January 10, 2014
Girl Scout cookies go on sale today!
You've got until February 17 to nab your favorite flavor.
This year, cookie consumers can avoid downtime between placing their orders for Girl Scout Cookies and eating them. When the annual cookie sale begins Friday, Girl Scouts in North Texas will be carrying cookies with them to provide instant fulfillment.
That could lead to more cookies changing hands. Even on a local level, cookie sales are a multimillion dollar business. Girl Scouts of Northeast Texas – a regional council that includes troops from Collin and 31 other counties – sold $12.8 million worth of cookies last year, with 3.6 million boxes sold.
The scope and speed of the operation is equally impressive. The millions in sales tallied by local Scouts were reached in a short window of time, as cookies are only on sale for a six-week period. This year, sales end February 17.
Monica Gonzalez, spokeswoman for the Girl Scouts of Northeast Texas, said cookie sales are the largest fundraiser for her council and that they make up about 75 percent of their funding.
The majority of the money made from cookie sales stays with Girl Scout councils. After the cookie baker is paid and reward items are purchased, councils receive about 75 percent of the proceeds, and they distribute about 20 percent of that amount to their troops. Each troop receives about $900. The council is left with about 56 percent, which is used for camps and programs supporting development, according to Gonzalez.
Thin Mints (25 percent)
Samoas (19 percent)
Tagalongs (13 percent)
Do-si-dos (11 percent)
Trefoils (9 percent)
Based on 2011-2012 nationwide sales
Girl Scouts of the USA doesn’t receive a cut of local proceeds, but instead the two sole cookie bakers, ABC Bakers and Little Brownie Bakers, pay a royalty to the Girl Scouts based on gross annual sales, according to girlscouts.org.
Along with being a successful fundraiser, the program is intended to teach Girl Scouts business skills such as money management and decision-making. Colleen Walker, chief executive officer of the Girl Scouts of Northeast Texas, called cookie sales the largest financial literacy program in the world.
“The Girl Scout Cookie program supplies girls with important leadership skills that will provide a lifelong foundation for success and has been proven to boost girls’ self-esteem,” Walker said in a release announcing the start of cookie sales.
In addition to in-hand cookie sales, Girl Scouts will be testing another update to the selling process this year: online sales. According to Girl Scouts of the USA, online and mobile sales of cookies will be tested by councils in Houston and Minneapolis, though anyone can use a search box at girlscouts.org or a mobile app created by the organization to find cookies in their area.
h/t to The Advocate
Customers can also buy cookies for military service members through the Project Troop to Troop program. Last year, the Girl Scouts of Northeast Texas donated 178,000 boxes of cookies through the program.
For more information on cookie sales, visit gsnetx.org.
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