Tuesday, January 28, 2014
Vegan dessert food truck rolls out Saturday in Dallas
DALLAS After nearly a year of planning, permitting and perfecting recipes, Dallas' first vegan baked goods food truck is expected to hit the streets Saturday.
Vegan Noms will sell desserts like brownie bites, snickerdoodle cookies, muffins and cupcakes, all made without eggs or butter.
Owner Allison Catalani is a yoga instructor who took up veganism at the suggestion of her fellow yogis. She loved "eating pure," she said, but sorely missed dessert.
"The one thing, to be strictly vegan, means you don't eat desserts -- no butter, no eggs. I love sweets," she said.
Catalani combed through her recipe books and attempted to convert her old dessert recipes into vegan ones. For the past year, the self-taught baker brought vegan goodies into her yoga classes. When some of her students asked her to make vegan muffins for their corporate events -- "and we'll pay you," Catalani remembered them saying -- she realized she'd hatched a potential business.
That's when the trial and error baking began, she said: "Lots of cookies came out flat or crunchy. Others I threw out because the whole recipe was not good. It took me about a year [to settle on final recipes]," she said.
Vegan Noms' first event is Saturday at Deep Ellum Brewing Company, where the truck will be parked out back during brewery tours from noon to 3 p.m. Catalani said she will have six desserts for sale, and people who can show they subscribed to her newsletter online get a free cookie.
Catalani is working on getting permits in Plano and Fort Worth so she can attend events outside of Dallas. All around North Texas, she said, vegan desserts are hard to come by.
"The word vegan is scary to some people," she said. "When I offer people a vegan dessert, I always leave the 'and it's vegan' at the end. Some people make a face, others say they would love to try that."
"Even if you eat meat, it's a dessert that's flavorful," she said.
Where to find Vegan Noms next:
- Feb. 1, noon to 3 p.m.: Brewery tours at Deep Ellum Brewing Company
- Feb. 19, 5 to 9 p.m.: Food Truck Nights at Good Records
- March 1: All Out Trinity near the Margaret Hunt Hill Bridge