Dallas-based Belo invests in ResponseLogix
The sales pitch is that it lets automotive advertisers get a bead on customer leads. Sure hope that works out for them!
Wednesday, July 23, 2008
Marketing / Advertising / PR
Marketing / Advertising / PR
Carrollton-based The Trade Group opens office in Pittsburgh
The Trade Group was founded in 1986.
Friday, July 11, 2008
Dallas-based GW Equity sells Concise Data Management Inc. to FaceTime Strategy
Concise Data Management is also based in Dallas.
Friday, July 11, 2008
Dallas ad agency Fusion chosen to market snack foods for Ohio-based Rudolph Foods
Rudolph's is the world's largest supplier of pork-rind products.
Tuesday, July 8, 2008
Longtime spokesman for TxDOT in Dallas area Mark Ball retires after 27 years
Responsible for media relations and public information in the Dallas area since 1992, Ball has always been incredibly accommodating and an overall great guy.
Tuesday, May 6, 2008
Burk Advertising & Marketing named to top agencies list
BAM was one of only two Dallas firms to make the cut.
Friday, May 2, 2008
Limited-edition mint-crisp M&M gives tie-in to new Indiana Jones movie coming out May 22
Not sure what's minty about Indiana Jones but the M&Ms are available in Dallas stores so we care.
Monday, April 21, 2008
AT&T recruits Dallas native Meat Loaf for new advertising campaign
Also '80s pop icon Tiffany.
Wednesday, April 9, 2008
Fort Worth’s Sundance Square launches “Walking Guy” ad campaign
Creative new ad touts the pedestrian-friendly environment of downtown Fort Worth’s premier entertainment and retail district.
Tuesday, April 8, 2008
Addison-based Indoor Marketing sells advertising screens to eight fast-food chains
TV screens blaring ads at you while you eat should really enhance your dining experience.
Monday, April 7, 2008
Dallas-based Pizza Hut launches silly campaign to draw attention to pasta dishes
Pizza sales are slumping, though it hasn't crossed their mind to improve the quality of the pizza.
Wednesday, March 26, 2008
State Rep. candidate McClelland unveils YouTube commercial
John McClelland is challenging Rep. Myra Crownover for the District 64 seat.
Thursday, March 6, 2008
Lee Harvey’s re-renamed back into its original state
Even the longest-standing relationships have to end sometime.
Monday, Feb. 18, 2008
Pegasus News buys exclusive naming rights to Lee Harvey’s Bar
Swiping a page from great marketing minds like those at SuperPages.com and Ameriquest, we take the next step in our conquest to own the entire real and virtual Metroconglomeraplex.
Swiping a page from great marketing minds like those at SuperPages.com, Ameriquest, American Airlines, Dr. Pepper and Smirnoff -- we take the next step in our conquest to own the entire real and virtual Metroconglomeraplex. The temporary signage was tested yesterday and the new permanent sign is on order.
Thursday, Feb. 14, 2008
SXSW further eradicates cachet by hooking up with Wendy’s and Dr Pepper sponsorships
A special promotion at Wendy's in Texas, Oklahoma, Kansas, and New Mexico lets customers download free songs.
Wednesday, Feb. 13, 2008
Dallas-based MasonBaronet adds two local clients
New accounts include Elrod Trial Attorneys, PLLC and Goranson, Bain, Larsen, Greenwald, Maultsby & Murphy, PLLC.
Tuesday, Feb. 5, 2008
Crest Automotive uses sparse local Superbowl ad spots for viral giveaway
Unfortunately, about the only thing that was local about the Superbowl besides Troy.
Sunday, Feb. 3, 2008
Sign of the times: Stratos gets a scoreboard
$50,000 full-color LED message board four feet by eight feet wide distracts, er, attracts drivers
Friday, Jan. 25, 2008
Fort Worth Star Telegram‘s new ad campaign catches eye of AdWeek which subsequently catches our eye
Fort Worth Star Telegram, it is now up to you to make the circle complete by taking note of us noticing you.
Monday, Jan. 21, 2008
UPDATED: Dallas-based ad agency TracyLocke scores MasterCard account
So far, they've only had the one Visa card which has made ordering office supplies really really hard.
Friday, Jan. 4, 2008
TM Advertising, formerly Temerlin McClain, moving back to downtown Dallas
Firm's departure from suburban Las Colinas to Dallas' Central Business District is a yes vote for the bustling energy of downtown Dallas.
Saturday, Dec. 8, 2007
Plano-based JCPenney unveils Christmas marketing campaign
Campaign includes love song John Lennon recorded for Yoko Ono.
Sunday, Nov. 18, 2007
Dallas office of Agency.com shutting down by end of November
About 10 employees were laid off.
Saturday, Nov. 17, 2007
Legal Marketing Association elects two from Dallas to Southeastern Chapter Board
The Legal Marketing Association is an organization dedicated to providing continuing education and professional development for those involved in legal services marketing.
Friday, Nov. 9, 2007
Dallas area family wins nationwide ‘Got Milk?’ contest
As a matter of fact, I could use a tall glass of the stuff right now.
Tuesday, Nov. 6, 2007
Teachertube.com selects Southlake-based Dawson Marketing Group to handle marketing, advertising
Teachertube was officially launched in March 2007.
Tuesday, Oct. 30, 2007
Houston direct marketing agency opens office in Dallas, changes its name
And while we hate to be critical, we do wonder about the wisdom of the name change.
Saturday, Oct. 13, 2007
Grapevine-based GameStop launching new marketing campaign with Richards Group
The new campaign includes TV commercials, print ads, and online and viral components.
Friday, Sept. 28, 2007
Dallas-based HAVOC signs celebrity strongman competitor Jon Andersen
HAVOC develops, manufactures and distributes energy drink products.
Tuesday, Sept. 25, 2007
Dallas Stars holding “write your own billboard” contest
The new billboard campaign rocks serious boot-tach.
Thursday, Sept. 20, 2007
Local Pet Butler embroiled in cyber-squatting brouhaha
In the digital age, even a simple squat can get you in trouble.
Sunday, Sept. 16, 2007
Irving-based DG FastChannel completes GTN purchase for $11.5 million
Automotive advertising produced by GTN has aired during the Super Bowl, Grammy Awards and other high-profile broadcasts.
Wednesday, Sept. 5, 2007
Alcon Labs’ Jack Bush to speak on a scientific approach to consumer advertising
Alcon is measuring its ads with EEGs. So much for counting clipped coupons.
Tuesday, Aug. 28, 2007
Big Bark Advertising, new agency, launches in Dallas
Their first client will be Purina Dog Chow.
Wednesday, Aug. 22, 2007
Cowboys owner Jerry Jones break-dances in commercial for pizza
It's a free country and everything, but doesn't this guy already have boatloads of cash?
Sunday, Aug. 12, 2007
Dallas Market Center launches new brand campaign with “red” theme
The Market's signature bold red logo will be accompanied by the tag line "You can’t miss red."
Sunday, Aug. 5, 2007
JCPenney gets more — sniff, sniff — emotional in its new ad campaign
Webisodes, downloads, iTunes, heart-strings, it's all completely new turf for JCP.
Wednesday, July 11, 2007
Janine Turner voices new Park Place Motors ad
Park Place Motors calls in local talent for new campaign.
Friday, June 29, 2007
Dallas-based Craft College announces agreement with internet marketing firm
Craft College produces award winning educational and instructional DVDs for the craft and hobby market.
Thursday, June 28, 2007
Channel M opening office in Dallas
Channel M's network provides content -- with ads -- to venues such as GameStop as well as sports bars and video arcades.
Tuesday, June 26, 2007
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